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Abstract The research estimates agricultural land￠s ecological compensation criteria based on the farmer households￠ willingness to supply and accept, and the residents’ willingness to demand and pay for the environment-friendly agricultural ecosystem services and products that use less fertilizers and pesticides in Wuhan. Several conclusions can be drawn. Firstly, from producers￠ supplies and consumers￠ demands on environment-friendly agricultural ecosystem services and products which restrict on chemical fertilizer and pesticide application, the proportion of producers￠ willingness to supply and accept compensation under different limitation standards is 69.32%~85.25%, and consumers￠ willingness to demand and compensate for the farmers under different limitation standards is 80.22%~85.16%. If the application of chemical fertilizers and pesticides reduces by 50% and 100%, the producers` willingness to accept 3928.88 Yuan RMB to 8367.00 Yuan RMB per hectare per year, and the consumers￠ willingness to pay 3354.75 Yuan RMB to 8016.9 Yuan RMB per hectare per year. Secondly, 54.29% to 82.12% of the farmers are willing to produce environment-friendly agricultural products, and 71.98% to 82.42% of the residents are willing to consume environment-friendly agricultural products according to the analysis of the mimic market of agricultural comodities which control the application of chemical fertilizers and pesticides When the application of chemical fertilizers and pesticides reduces by 50% and 100%, the producers` willing to accept more than 1.65~2.66 yuan per kilogramme to produce and supply environment-friendly agricultural products compared with common products. The consumers are willing to pay environment-friendly agricultural products more than 0.78~1.828 yuan per kilogramme.
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Received: 30 April 2010
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