Abstract:The non-use value of ecological resources in Sanjiangyuan Region was measured by contingent valuation method (CVM), and its influencing factors was analyzed. The non-use value of ecological resources in Sanjiangyuan Region was about 45.306 billion yuan/a,in which the existence value was 23.636 billion yuan/a,the bequest value was 12.591 billion yuan/a,the option value was 9.079 billion yuan/a,and the mean willingness to pay (WTP) for ecological resources in Sanjiangyuan Region was 76.3 yuan/a. Through analysis from Logit and Tobit model, it was found that the awareness, concentration, favour, age, income level and education level were extremely closely correlated with the non-use value.